Worst Car Brands
American car owners seem to love their Lincolns while they are least satisfied with their Acuras, according to a recent survey of the auto industry. These are some of the findings from the 2016 American Customer Satisfaction Index (ACSI) Automobile Report 2016, a nationwide survey measuring customer experience among the major car brands. Along with record car sales, customer satisfaction appears to have improved as well. Of the 24 brands surveyed, 16 improved their customer service ratings in the ACSI compared to 2015. While American companies tend to perform poorly compared to foreign automakers, a number of domestic brands improved their customer satisfaction scores this year. Still, while Japan-based Acura had the worst score, five of the nine worst rated brands are American. Among the eight brands with the best customer satisfaction, three are American. Click here to see the best car brands. Click here to see the worst car brands. Cars are one of the most expensive purchases most people ever make, and American motorists expect their vehicles to meet certain standards. Performance and dependability are two important components of customer satisfaction. Not surprisingly, automakers with higher quality and dependability ratings from Consumer Reports and J.D. Power — authorities on product quality — tend to also have higher customer satisfaction scores. In some cases, customer satisfaction is tied to less tangible attributes than vehicle reliability and performance. German automaker Volkswagen has consistently received high customer satisfaction marks over the last decade. However, after the company was caught in 2015 cheating on emissions tests for its diesel vehicles — a scandal that could end up costing the company tens of billions of dollars — customer satisfaction took a hit. This year, for the first time in a decade, VW’s customer satisfaction score dipped below 80, and is now second lowest in the industry. Luxury brands tend to have higher customer satisfaction, likely due to overall vehicle quality and dependability, among other factors. Half of the brands scoring at least an 84 are luxury cars, while only two of the nine worst ranked brands are luxury makes. Still, a number of mass-market brands have improved their standings with customers. This year, Honda and Toyota, two of the top-selling auto manufacturers in the world, ranked second and tied for third, respectively. To produce the customer service scores in its Automobile Report 2016, the American Customer Satisfaction Index surveyed 3,776 randomly chosen people on their experience with one of 28 of the largest car brands based on U.S. auto share. The best rated cars scored at least 84, while the worst brands scored 79 or less. The benchmark for the auto industry for 2016 was 82.
Worst Car Brands
Consistency is key. Consumer Reports’ annual analysis reveals that some brands exhibit high-level performance across their lines. Many others do not. In our 2017 analysis of which car brands make the best vehicles, Audi takes the top position for the second year in a row, followed by Porsche, BMW, Lexus, and Subaru. Although these are the same top five as last year, Porsche and BMW rose, and Lexus and Subaru moved down. This year Chrysler, Acura, Infiniti, and Cadillac were the most upwardly mobile. Chrysler rose seven places, and the other three brands each moved up six places compared with last year. Some of the standout brands benefit from a tiny roster. Tesla, the highest-ranked American brand, earns its position based on just two models. Likewise, Chrysler has one of the higher average road-test scores, but that’s also based on just two models: the 300 and Pacifica (low Overall Scores keep both from being recommended). Fiat, Jeep, Mitsubishi, and Land Rover remain stubbornly stuck at the bottom of the list. To arrive at the rankings, we averaged the Overall Scores for new cars from every major automotive brand based on the vehicles we have purchased and tested, then we ranked them. Brands with just one tested model were omitted.
Worst Car Brands
While American companies tend to perform poorly compared to foreign automakers, a number of domestic brands improved their customer satisfaction scores this year. Still, while Japan-based Acura had the worst score, five of the nine worst rated brands are American. Among the eight brands with the best customer satisfaction, three are American.
There are many reasons Americans will choose to purchase one car over another. Brand loyalty, cost, and customer service all can have an impact on which cars Americans decide to purchase. Of course, the quality of the vehicle itself — its reliability, handling, and safety — is likely an important consideration for most buyers. In the latest edition of it annual Car Brands Report Card, Consumer Reports ranked 30 major car makes based on these factors. According to the report, Audi produces the best overall vehicles of any major brand, while Fiat rates as the worst among the 30 brands.
Luxury brands tend to have higher customer satisfaction, likely due to overall vehicle quality and dependability, among other factors. Half of the brands scoring at least an 84 are luxury cars, while only two of the nine worst ranked brands are luxury makes.
While buyers may not consider it a priority in their purchases, quality and safety do appear to have a meaningful impact on sales. Among the top-rated makes, nearly all were among the 10 top-selling brands in the United States in 2015 or had among the largest increases in sales compared to 2014. Sales of only one of the better-rated brands on the list — Volkswagen, which had to deal with its emissions scandal last year — declined over that time. Meanwhile, annual vehicle sales at Fiat, Dodge, and Cadillac, all among the worst-rated brands, declined.
The first American automaker in the top 10 worst car brands in initial quality is Jeep, part of the Fiat Chrysler Automobiles (FCA) brand. For the 2015 study, owners reported 141 problems per 100 vehicles, which helped Jeep dig out of its hole last year, where it was the second worst brand with 146 problems. Still, Jeep owners are reporting 30 problems more per 100 vehicles than the industry average and it’s just the beginning for FCA’s woes.
To produce the customer service scores in its Automobile Report 2016, the American Customer Satisfaction Index surveyed 3,776 randomly chosen people on their experience with one of 28 of the largest car brands based on U.S. auto share. The best rated cars scored at least 84, while the worst brands scored 79 or less. The benchmark for the auto industry for 2016 was 82.
All Japanese brands still import ungodly numbers of vehicles and car parts every year keeping our trade deficits at record levels for decades as a whole. Tax breaks were given to the foreign brands on every level costing the USA billions overall in lost tax revenue. The average pay has gone from too high to no way to support a family of four on a starting wage at an auto plant. There needed to be a happy medium. Instead we sold our ass to the world as quickly as possible and killed millions of middle class Americans in the process. Those people had money and made it possible for so many others to have money. Now, fewer and fewer have money. Who is going to buy these new cars from any brand when the people building them cant afford one? The clerk at 7-Eleven? I doubt it and this is the future we have made for ourselves and children. This is so wrong on so many levels but the fact that the Japs have said again just recently how America is a pathetic culture and we are incapable of producing products worry of the Japanese it is sickening to see so many care so little what impact there purchases have. You and yours are simply supporting a culture that cares nothing about you in any way beyond your capacity to fill cargo ships with dollars bound for Japan. This attitude has killed the America I used to know. We are causing irreparable damage to our once great Nation and that is truly sad. GM and Ford the only American brands left, hard to imagine even 30 years ago.
10 Volkswagen I’m a used car wholesaler and deal primarily with 5 to 10 year old cars. My usual month, I will buy and sell over 100 cars. Volkswagen and Audi along with Porsche SUV’s are rather problematic and very pricey to repair. Terrible electrical systems, poor gaskets and so on. They are on parr with Jaguar, Rover or any crap out of Italy. In all honesty, European brands generally are poorly put together and way overpriced. There’s a reason why a 10 year old Honda civic is worth more than a 10 year old S class Mercedes, and Audi A8 or anything out of Europe. Toyota may have recalls, but the costumer pays nothing and the car will run for decades, as will any Honda. Made to look attractive, fast and cheap! Also made to breakdown in a short time This should be the worst Brand by far always breaking down! There evil and there nazi cars V 5 Comments
The Consumer Reports 2016 Car Brand Report Cards ranks automakers across the world by reliability, road test performance and other factors. Audi topped the list, followed by Subaru, Lexus, Porsche and BMW. At the bottom of the list was Fiat, Jeep, Mitsubishi, Land Rover and Chrysler. The publication ranked the carmakers with an overall score, which was a combination of each brand’s road test score and average reliability score. The road test score factored in the average results from Consumer Reports’ many tests on the cars, and a reliability rating provides a guide on how likely the cars from each brand are likely to hold up on average. Not all automakers were factored into Consumer Reports’ study. Jaguar, Maserati, Ram, Smart and Tesla did “not have sufficient data” to be reviewed by the publication. Lexus topped the publication’s list last year. View the 2015 best and worst car brands here. Check out the full report on Consumer Reports’ website here.