3 shields car logo

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When it comes to changes in the car logos, it is probably safe to say that one of the car manufacturers that had undergone several changes is Buick. Buick is an American based car manufacturing company that is now under General Motors. For many years, they have successfully produced cars that are of high quality and performance. This is the reason why they are considered to be one the largest and very few American based car manufacturers who are popular the world over. The Buick logo today shows three silver shields within a silver circle. This was not the logo that Buick known for in the past. As a matter of fact, Buick has made several changes in their logo over the years. The very first logo that they used was the name Buick in cursive lettering and brass colours. This logo was commonly found in the radiator grills of their model cars. Over the next few years, they played with the logo but still retaining the Buick name in every design. They mixed and matched colors and even tried to display the name Buick in a more artistic and abstract manner. It was only during the mid 1930’s that Buick started to change the Buick logo to the three shields that they are known for now. It all came about after a researcher discovered the ancestral arms of the Scottish family, Buick. Since Buick was originally founded by a Scottish man named David Dunbar Buick, they felt like they pay homage to him by incorporating their ancestral arms to the Buick logo. Ever since then, they began to use the three shields within a circle. It was originally three colorful shields, but as time passed, they began adding and removing components of the logo. Today, they kept their logo sleek by maintaining the shields but removing the colours within the shields.
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Buick has tried many emblems throughout the history, but most of them have been based on the coat of arms of the Buick (Buik) family, coming from Scotland. In 1960 the three shields appeared on the logo for the first time to represent the company’s lineup of three models – LeSabre, Invicta and Electra. The current three shields keep the brand’s traditions, but are designed in different shades of silver and feature plain diagonal lines that used to be checkered on earlier versions. The silver circle around the shields completes the modern Buick emblem.
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The Buick logo features three shields inside a circular border. It is a simplified version of an earlier Buick logo which featured the three shields in red, white and blue, with a deer head, sash and cross on each shield. Today just the sashes remain.
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Mid 1970’s was a difficult time for most car manufacturers and Buick was also looking for new ways to save their market share. A new logo depicting a ‘Happy hawk’ was introduced. However, by 1990 the traditional tri-shield was reincarnated with minor changes. Diagonal stripes became plain, while the cross and deer were discontinued. The latest version of the logo was introduced in 2002, surprising many with its monochrome silver design. Yet, it combines the company’s heritage and modern elegance.
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The central part of the Buick logo is a triple shield, also known as a tri-shield. The elongate shields are placed in a row, rising from left bottom side to upper right side. They are embedded into a circle.
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Car company logos can provide interesting insights about the history of the automotive industry, and they are a very important part of consumer brand identification. Next time you pop your hood to check your car’s oil or refill the washer fluid, take a glance at the logo as well. This symbol represents where your car’s manufacturer has been and where it’s going in the future.
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The Alfa Romeo logo is circular with a blue border containing the words ‘Alfa Romeo’. In the center are two heraldic symbols linked to the city of Milan, Italy, where the firm was founded. The red on white cross comes from the city’s emblem while the crowned serpent eating a Moor is a Biscione. The Biscione used to be set on a white background, but this was removed during an update to the logo in 2015. The type face was also changed.
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The BMW logo is a circle with a black border containing the brand-name. The central area is divided into blue and white quarter circles, the colors of Bavaria, where the firm is based. The lettering and original design were inherited from the logo of the Rapp Motorenwerke aircraft firm from which BMW descends.
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The Chrysler division logo features a winged design with ‘Chrysler’ in the center. This logo was introduced after the firm’s parent company, Chrysler, merged with Fiat.
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The Corvette logo features two crossed flags. On the right is a black and white chequered flag like that used in racing. On the left, a red flag contains the logo of Chevrolet, Corvette’s parent company, and a fleur-de-lis which was on founder Louis Chevrolet’s family crest.
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The Rolls-Royce logo comprises two ‘R’s set in a rectangle with the words ‘Rolls’ and ‘Royce’ above and below. A small statue of a woman leaning forward with wings, known as The Spirit of Ecstasy, sits on the bonnet of the firm’s cars but is not used as a logo.
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The Tesla logo is a stylized letter T which sits above the brand name in a mainly white on red color scheme. The exact meaning of the imagery is unknown, but it’s thought the way the T is drawn could represent a pole in an electric motor or a Tesla coil. It used to sit on a shield, and the bottom of the shield still forms part of the grille on the firm’s cars, underneath the logo.
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The Volkswagen logo features the letters V and a W, one on top of the other, contained in a circle of the same width and set on a blue background. It was said to have been dreamt up by engineer Franz Reimspiess in an office competition to design a logo for the firm.
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It was not until mid 1930’s that Buick cars first came out with the logo based on the ancient Buick family coat of arms. The company’s executives were looking for a more sophisticated emblem that would reflect the brand’s upmarket positioning just below Cadillac, according to GM hierarchy. The idea to refer to the ancient Scottish coat of arms, belonging to the Buick (then Buik) family changed the logo forever. It reflected the prestige of both family and cars produced under the Buick name.
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In addition to being an essential part of advertising and brand identity, car company logos provide a powerful visual image for auto consumers. Each automobile manufacturer has a unique logo, many of which have changed dramatically over the years. In some cases, these logos are tied to the company’s history in surprising ways.
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The modern logo of this Korean General Motors brand still bears the crown-shaped emblem from the company’s early days. The shape is similar to that of a now defunct, but once popular, football club in South Korea.
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This logo features a bold, red “S” symbol above the full name in dark blue. The red represents the brand’s passion, determination and vitality, while the blue stands for strength and harmony.
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The Bugatti logo features the brand name in white with black shadow set on a red oval background. The oval contains a grey border with red elipses. Above the brand name is a stylized version of the the letters EB, which stand for Ettore Bugatti, the firm’s founder.
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The Buick Trishield is rooted in the ancestral coat of arms of the automaker’s founder, David Dunbar Buick. That crest was a red shield with a checkered silver and azure diagonal line from the upper left to lower right, a stag above, and a punctured cross below. The division adopted this on its radiator grilles in 1937. In 1960, the logo underwent a major overhaul. Its single shield was replaced by a trio in red, white, and blue—denoting the LeSabre, Invicta, and Electra then in the Buick lineup. Usurped by the Buick Hawk in the 1970s, the trishield reemerged in the 1980s, simplified, but with its same patriotic colors. The Trishield with red, white, and blue features, was retired in 2005, but has returned again representing the current trio of vehicles in the Buick marque for sedans and crossovers, the Trishield enjoys its even more distilled and emboldened tri-color form.
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The Ford logo is the brand name inside a blue oval with a white border, known as the Centennial Blue Oval. The calligraphic font was first created by Childe Harold Wills, an early associate Henry Ford. The oval shape was first used in 1912 and it turned from grey to blue in 1927.
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The Infiniti logo is an oval with an inset triangle in the bottom half. The triangle is said to be suggestive of Mount Fuji, the iconic volcano in the firm’s Japanese homeland, as well as a road stretching into the infinite distance.

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