tesla car logo

tesla car logo

Tesla Car Logo

Founded in 2003, Tesla Motors is a US car brand that makes electric cars and renewable energy storage. Named after inventor and engineer Nikola Tesla (1856-1943), the company’s CEO Elon Musk has just published his intriguing Master Plan, Part Deux, where, among other things, the self-driving capabilities the car brand is working toward will allow owners to… “…add your car to the Tesla shared fleet just by tapping a button on the Tesla phone app and have it generate income for you while you’re at work or on vacation, significantly offsetting and at times potentially exceeding the monthly loan or lease cost. This dramatically lowers the true cost of ownership to the point where almost anyone could own a Tesla. Since most cars are only in use by their owner for 5% to 10% of the day, the fundamental economic utility of a true self-driving car is likely to be several times that of a car which is not.” According to TechCrunch, Elon Musk expects a total of 6 billion miles of test-driving will be needed before fully autonomous cars are a reality. And right now, fleet learning is happening at 3 million miles per day. The portfolio of New Jersey-based RO Studio shows the following version of the logo where the symbol and wordmark are placed within a shield. The design has since changed, with the shield all but disappearing for a simpler look (it’s still partially visible on the front of the car). Tesla Store LA, photo by Misha Bruk / MBH Architects Via Motor Trend Via Gas 2 Via Motor Trend Tesla Model S, via tesla.com Maybe the T emblem hints at the Tesla Tower or coil. Perhaps it’s the design execution, but I just don’t think it portrays the clean energy powerhouse the brand aims to become. Update: Elon Musk tweeted after being asked about the logo, “Similar to SpaceX, the T is like a cross section of an electric motor, just as the X is like a rocket trajectory.”
tesla car logo 1

Tesla Car Logo

The logo is not supposed to bring ecology to mind, but to make Tesla seem like an elegant sports car. Not mentioning the fact that if you even scratch the surface of Tesla’s history, you’d learn the fact that Elon wanted to create a powerful sports car driven by clean energy. And if you think about it this makes a lot of sense. Musk invested a sum of money into Tesla as a single entrepreneur. He knew that there needs to be a lot of work and further studies to at some point create a car that would be easy affordable. They needed to sell high in order to have money for further development. That’s why he started off from creating a “luxury” very expensive car – the insides were still expensive, they needed to add something that millionaires (that could afford it) would desire. That’s why the logo itself brings more of an elegance and velocity (at least I think so) to mind rather than an eco, family friendly ugly car. There is something as a 3 step plan or vision or sth like that for Tesla development if you want to read about it. tl;dr: Tesla cars are supposed to be bought because they are great, good looking machines, not only because they are eco.
tesla car logo 2

Tesla Car Logo

The logo is not supposed to bring ecology to mind, but to make Tesla seem like an elegant sports car. Not mentioning the fact that if you even scratch the surface of Tesla’s history, you’d learn the fact that Elon wanted to create a powerful sports car driven by clean energy. And if you think about it this makes a lot of sense. Musk invested a sum of money into Tesla as a single entrepreneur. He knew that there needs to be a lot of work and further studies to at some point create a car that would be easy affordable. They needed to sell high in order to have money for further development. That’s why he started off from creating a “luxury” very expensive car – the insides were still expensive, they needed to add something that millionaires (that could afford it) would desire. That’s why the logo itself brings more of an elegance and velocity (at least I think so) to mind rather than an eco, family friendly ugly car.
tesla car logo 3

Tesla Car Logo

Tesla Motors is named after electrical engineer and physicist Nikola Tesla, the inventor of alternating current, who went toe-to-toe with Thomas Edison (and won) to prove whether AC or DC was the preferred method of transporting electricity over great distances. In the same light, the Tesla Roadster uses an AC motor descended directly from Tesla’s original 1882 design.
tesla car logo 4

Tesla Car Logo

“…add your car to the Tesla shared fleet just by tapping a button on the Tesla phone app and have it generate income for you while you’re at work or on vacation, significantly offsetting and at times potentially exceeding the monthly loan or lease cost. This dramatically lowers the true cost of ownership to the point where almost anyone could own a Tesla. Since most cars are only in use by their owner for 5% to 10% of the day, the fundamental economic utility of a true self-driving car is likely to be several times that of a car which is not.”
tesla car logo 5

Tesla Car Logo

The Tesla logo comes in a stylish way similar to other car logos. Represented by a stylish capital “T” bearing its name at the top on special fonts, and in the armor shield frame, the logo shows along with other fueled car logos. The company logo represents a major breakthrough in Electric vehicles and edge among other competing car logos in the market.
tesla car logo 6

Tesla Car Logo

Every detail of Tesla logo represents style, elegance and innovations. At the same time designers decided to add some authentic decorating elements. This is why the shape of the logo is made in form of an armor shield. The idea was to mix modern high-tech tendencies which are reflected in Tesla models with authentic feeling of safety and power. Such shape introduced main features of autos produced by the brand. They include durability, safety, power and reliability.
tesla car logo 7

Tesla Car Logo

Tesla went about creating its first vehicle with the theory that nobody wanted electric cars because nobody had created an electric car worth buying. The company’s first product, the Tesla Roadster, is capable of going about 250 miles between charges, which is a drastic improvement from the GM EV1’s 60-90-mile range. A complete recharge is accomplished in less than two hours. (The EV1 took 5.)
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Anderson Moorer, AutodidactUpdated 86w agoNot only is it a T but it bears some resemblance to a tesla coil, perhaps an allusion to Tesla's great dream of power transmission that he attempted to make a reality at Wardencliffe.14.9k Views · 7 Upvotes
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The Tesla logo is meant to look like a part of an electric motor. The top part is a stator (non moving part), the lower part is a rotor (rotates around the tip). I think it’s pretty clever! Also the nose of the car has been redesigned, the current version looks different than the one shown in the last picture. They got rid of the fake grille.
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Repeating the Tesla logo in a circle, with the top of each “T” facing outward, does indeed create a reasonable facsimile of an electric-motor cross-section. (Motor architectures can vary considerably, so take this as a simplified explanation.)
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The shape’s not simple enough to just draw out on a napkin at will, but also doesn’t really have any interesting complexity to it, which leaves it feeling sort of unintentionally unbalanced. Nothing about the visual design of the Tesla aesthetic speaks to the revolutionary nature of what the brand’s after. Maybe this sort of works for them though, letting the car blend seamlessly into the existing sea of bland vehicles, rather than seem unattainable etc.
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Last year, it acquired the rights to the domain name “Tesla.com” after roughly 10 years of trying, and has since adopted it as the domain for its website.
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As an average consumer, I think the logo is unique in its ability to be freely interpreted. It somehow reminds me of the new Batman mark and the silhouette of Batman, who owns one of the most, if not THE most, recognizable future-centric vehicles.
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Fully agree David. The mark says ‘sports car’, albeit inelegantly. It doesn’t have the personality of a kindler, gentler approach to mobility. Always refreshing to see smart criticism of beloved brands.

Published on Apr 29, 2017 | Under Car | By michael ellis
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