infiniti car logo

infiniti car logo

Infiniti Car Logo

Infiniti was first sold in United States even though its producer, Nissan was based in Japan. Furthermore, it’s Infiniti brand name was not used in Japan. The company decided to still use the brand Nissan inside their country. The company made another name of its model for Japan. Infiniti G was named as Nissan Skyline coupe and sedan in Japan. Infiniti M was named as Nissan Fuga, Infiniti EX as the Nissan Skyline crossover and Infiniti Q45 was named as Nissan Cima in Japan. Infiniti FX was not sold in Japan. Hence, it has no equivalent model name in the said country. In the present time, Infiniti has over 230 dealers in fifteen countries all over the world.
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Infiniti Car Logo

With more than a 100,000 cars sold in the U.S. alone, Infiniti shows great promise with each new luxury automobile they unveil every year. Not only are they durable, reliable and affordable in comparison to other European and American luxury car manufacturers, Infiniti goes the extra mile in making sure each vehicle is better than the last. Moreover, it has proven its worth time and time again and has managed to reposition its brand in such a way where it is easily distinguished from its parent company. Rest assured, Infiniti is here to stay and will continue to show what it is all about with new innovations and technologies which were rarely thought of before. Hope you liked the timeline for the history of Infiniti, don’t forget to share it with car aficionado friends on social media.
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Infiniti Car Logo

By 2000, large Japanese companies were feeling the effect of the Japanese asset price bubble, and the reduced desirability of Infiniti’s led to its facing extinction. The company rededicated itself to developing a dynamic and powerful line-up of sporty luxury cars. This coincided with parent company Nissan entering into an alliance with Renault under the direction of Carlos Ghosn and the Nissan Revival Plan. Car and Driver reported that Infiniti executives invited members of the motoring press to a meeting where they “swore never again to take their eyes off BMW.” Although this effort began with a completely redesigned Q45 flagship for the 2002 model year, it was the G35 that helped improve Infiniti sales in 2003. In Japan, Nissan had a well established reputation with premium level performance sedans after Nissan acquired the Prince Motor Company and integrated the Nissan Skyline, Nissan Laurel and Nissan Gloria, originally Prince vehicles, in 1966–1968. A sports sedan replacing its Nissan Primera-based predecessor (the G20), the Nissan Skyline-based Infiniti G35, was successful after it was voted Motor Trend Car of the Year in 2003.
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Infiniti Car Logo

In mid-2013 Infiniti announced their Q30 Concept car would get its world premiere at the 2013 Frankfurt Motor Show, a move which will see Infiniti start an aggressive strategy to extend the Infiniti brand into new premium segments. In 2013, Infiniti’s model designation will change to the coupes and sedans starting with the letter Q (SUVs and crossovers will start with the letters QX) and a number reflecting the model’s place in the brand lineup. For instance, the M sedan will become the Q70 while the G sedan will be replaced with the Q50; meanwhile, the QX56 will become the QX80 while the EX will become the QX50.
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Infiniti Car Logo

The Renault engine powering the Red Bull Racing 2011 F1 challenger was expected to be rebranded as an Infiniti engine, but the sponsorship deal did not extend to engine rebranding. They did become Red Bull’s title sponsor in 2013, and Dietrich Mateschitz has left the door open for an engine branding deal in the future. In 2011, Infiniti signed Formula 1 World Champion Sebastian Vettel as its first global ambassador However, a breakdown with the team’s relationship with Infiniti’s partner Renault since 2014 caused by the lack of results meant that Infiniti had split their partnership from Redbull Racing by the end of the 2015 Formula One season.
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Infiniti Car Logo

Because of its popularity and fast expansion, like other car logos, Infiniti logo also became known to people. Unlike other car logos, Infiniti logo was made of an image instead of characters. It was presented in a horizontal oblong with an upside-down  letter v. Among several car logos. It has one of the unique  presentations because it does not show its letters, but instead it uses an image.
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Infiniti Car Logo

Nissan started development on its Infiniti division during the early 1980s. The idea was to develop luxury cars that could compete with renowned and well established brands in the market. However, Infiniti could not have possibly existed without the help of Acura. Honda’s sub division, proved to be more of an inspiration for Japanese car manufacturers to produce high performance luxury cars, which are on par with other European and luxury American cars like Porsche, Lincoln and even Ferrari. That being said, in this article you will read everything there is to know about the Infiniti logo, the company’s history, other important information and major events along with a list of current models.
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Infiniti Car Logo

With a network of more than 15 nations from around the globe, Infiniti has announced to specifically meet the elevated luxury car market demands in China. On the other hand, the Infiniti models are sold and rebranded as Nissan. However, this is to change as Nissan has made it clear that it wishes to formally introduce Infiniti to the Japanese luxury automotive car market.
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Infiniti The Infiniti logo is derived from the symbol for infinity, not surprisingly. The concept of the open road and traveling toward infinity was one the company wanted the customer to feel. The logo also suggest Mt. Fuji. Although, some readers here have suggested that it represents a pizza with one slice eaten!
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By 1990 a second model of the M30 was introduced and it remained in production for three years. The two door M30 was an alternative to the competitive Lexus SC and has remained quite popular to this day. However, it did have its drawbacks. To overcome the drawbacks of the M340, Infiniti introduced the new G20, which was more or less inspired by the Nissan Primera. However, in 1993 a new coupe was introduced and was referred to as the J30. Even though it had a single engine option, it was the best of what Infiniti had been working on before. But then again, Infiniti suffered in terms of sales and revenue, thus making it even more difficult for them to keep their hold on the luxury automobile market segment.
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In 2014, Infiniti was formally introduced in Japan with the introduction of the new Q50, which is also referred to as the Skyline. Even though Infiniti has a brief history in comparison to other Japanese luxury automobile manufacturers, it has proven to be just as good as any other. Recently, Nissan announced the reintroduction of its front-wheel drive series of Infiniti vehicles, which makes it an incredible rival to well-established luxury cars like the BMW X5 or the Acura MDX.
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By the mid-1990s, Infiniti was lagging behind Lexus and Acura in sales. The Q45 had retreated considerably from its focused, taut rendition of a sporty full-size luxury sedan, having become a barely recognizable, ponderously handling sedan that earned the nickname “The Japanese Lincoln”. In 1999, Infiniti revived the G20, based on the discontinued JDM Nissan Primera, a compact sport sedan whose production was halted for 1998 in Europe and Japan. The second generation G20 was marketed as a competitor to European entry-level luxury sport sedans, but it now weighed more than the first generation version. Because Infiniti continued to use the SR20DE four-cylinder engine and compact size, it fell short of sales expectations. The G20 was also marketed primarily to the wrong demographic, that being middle-aged professional women, and as such it was not as popular new as its main competition, the similarly priced Acura Integra.
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Infiniti’s former model name designation included one letter for coupés and sedans (two letters for SUVs) and a number reflecting engine displacement. For example, the QX56 was an SUV featuring a 5.6 L engine. An exception to this was the QX4 SUV, which featured a 3.3 L engine (1997–2000) and later a 3.5 L engine (2001–2003). An “x” following the engine displacement of Infiniti sedans denoted an all wheel drive model (e.g. Infiniti G35x), “s” denoted a sport package, “h” denoted a hybrid model, “d” denoted a diesel model (e.g. M30d) and a “t” for a Touring model (older models only).
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“The color of Infiniti badge is metallic silver. It looks great on car bodies, adding elegance and style flavored by luxury notes. Infiniti logo symbolizes a special approach established by the new brand which is based on luxury, performance and aspiring for new horizons and edges of automotive industry.
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“The shape of Infiniti logo is a stylized numeral 8. According to the company, the Infiniti badge has a double meaning, as stylized representations of both a road extending into the horizon and of Mount Fuji, reflecting its Japanese origins.
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By the early 2000, Nissan focused on taking a new direction with Infiniti. Not only did they focus on producing sportier luxury cars, but they merged with Renault to overcome their dilemma. Even though the merger resulted in a new Q45 in 2002, it was actually the G35 that helped Nissan’s situation. Not only did they observe an increase in sales, but the G35 had become quite popular, perhaps more than any other vehicle that they had introduced before. This was exactly what the president of Nissan needed to break Infiniti away from its Nissan heritage. This meant that the new series of G class sedans were far better than any other European luxury car. The new M35/45 models gained critical acclaim for its design and performance and even won against eight other cars in a comparison test in Car and Driver. Moreover, the G35 was further redesigned in the year 2007 and a new G coupe was introduced in 2008, the G37.

Published on Aug 3, 2017 | Under Car | By michael ellis
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