Diamond Car Logo
Acura The Acura logo plays with our minds a little. Most observers think the logo is a stylized letter A, for Acura, just like Honda’s logo is a stylized H for Honda. But according to Honda (Acura’s parent company), the image is a caliper, a design instrument used for measuring thickness.
Diamond Car Logo
The Mitsubishi logo is probably another ‘cool, I did not know that’ one for you. The origin of the logo is reflected in the company name. ‘Mitsu’ means ‘three’ in Japanese, while ‘hishi’ (pronounced ‘bishi’) means water chestnut, and is also the same word that the Japanese have long used to denote a rhombus or diamond shape.
Diamond Car Logo
Audi’s logo is simple and clean; no snakes, no fuss. The four rings of the logo represent four car companies (Audi, Horch, DKW, and Wanderer) that merged in 1932 to create Audi’s predecessor company, Auto Union.
Diamond Car Logo
Infiniti In 1989, the firm Lippincott & Margulies created both the name and logo for Nissan’s upcoming luxury line. The company explains: “The name ‘Infiniti’ was chosen to communicate the endless potential for satisfaction among owners of a car with superb comfort, reliability, and luxury.” The logo is a stylized version of the symbol for infinity, which looks like a sideways 8.
Diamond Car Logo
Plymouth Plymouth, a division of Chrysler from 1928 to 2001, originally featured the Mayflower as a logo, since the Pilgrims had sailed in the Mayflower in 1620 to the colony of Plymouth. The final Mayflower logo, which premiered in the 1990s, looked more like a sailboat and was considered a bit woosy by many male car buyers.
Diamond Car Logo
The first theory is that it originated from a wallpaper design that Chevy co-founder William C. Durant saw in a Parisian hotel. The second theory goes that Durant sketched the design at the dinner table one night between the soup and the fried chicken, while the third unproven theory is that the logo was inspired by an existing logo for Coalettes, a refined fuel product for fires.
The logo of three red diamonds, shared with over forty other companies within the keiretsu, predates Mitsubishi Motors itself by almost a century. It was chosen by Iwasaki Yatarō, the founder of Mitsubishi, as it was suggestive of the emblem of the Tosa Clan who first employed him, and because his own family crest was three rhombuses stacked atop each other. The name Mitsubishi (三菱) consists of two parts: “mitsu” meaning “three” and “hishi” (which becomes “bishi” under rendaku) meaning “water caltrop” (also called “water chestnut”), and hence “rhombus”, which is reflected in the company’s logo..
There are four theories behind the origin of the Chevrolet bowtie… The first theory is that it originated from a wallpaper design that Chevy co-founder William C. Durant saw in a Parisian hotel. The second theory goes that Durant sketched the design at the dinner table one night between the soup and the fried chicken, while the third unproven theory is that the logo was inspired by an existing logo for Coalettes, a refined fuel product for fires. The fourth and final theory is that the bowtie is stylised version of the cross of the Swiss flag, since Louis Chevrolet was born in Switzerland.
Cadillac The Cadillac logo is the family coat of arms of Antoine Laumet de La Mothe, sieur de Cadillac, who founded Detroit in 1701. Impressively, GM’s Cadillac division has used the logo uninterrupted since 1905. The birds, called merlettes, are in two groups of three, which represent the Holy Trinity. The colors have meaning, too. Blue represents valor, silver is for purity, and red is for boldness. The crowns represents the ancient counts of France.
Lincoln Do you think the Lincoln symbol resembles the Mercedes-Benz emblem? The German automaker did, and in 1955 it pressured Lincoln to use a different logo. That year, Ford revived Continental as its own brand, with the Mark II being the sole Continental model. For the Mark II, designer Robert Thomas created a four-pointed star emblem, which ticked off Mercedes. That company had actually trademarked a four-pointed star to prevent anyone from trying to mimic their iconic three-pointed star emblem. Ford attorneys fended off the legal challenge, and the logo survived—not just on the Mark II but eventually for the entire Lincoln line.
Oldsmobile Beginning in the late 1940s, Oldsmobile adopted a “rocket” theme to promote its high-powered, V8 automobiles. The company’s first rocket logo appeared in 1959 and lasted 36 years—until the company sought a modern look. The new logo, which premiered in 1995, did not feature a rocket but still gave the impression that the company was blasting into the future. Unfortunately, that future lasted only until 2004, when GM shut down the Olds division.
Car company logos can provide interesting insights about the history of the automotive industry, and they are a very important part of consumer brand identification. Next time you pop your hood to check your car’s oil or refill the washer fluid, take a glance at the logo as well. This symbol represents where your car’s manufacturer has been and where it’s going in the future.
Mitsubishi The Mitsubishi emblem is all about Yataro Iwasaki, the company’s founder. The logo resembles the three-leaf crest of his first employer, the Tosa Clan. It also connotes the three stacked diamonds of his family crest. In fact, the name Mitsubishi is a combination of Mitsu, meaning “three” in Japanese, and hishi, meaning “water chestnut,” which the Japanese use to refer to diamond shapes.
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In addition to being an essential part of advertising and brand identity, car company logos provide a powerful visual image for auto consumers. Each automobile manufacturer has a unique logo, many of which have changed dramatically over the years. In some cases, these logos are tied to the company’s history in surprising ways.
As described by Enzo Ferrari just once, the story behind the world’s most recognised car logo goes like this: “The horse was painted on the fuselage of the fighter plane of Francesco Baracca – a heroic airman of the First World War. In ’23, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck’. The horse was, and still is, black, and I added the canary yellow background which is the colour of Modena.”
Audi In Latin, Audi means “Hark,” as in “Hark! Who goes there?” The company’s logo—four-linked circles—is less interesting. It simply represents the 1932 merger of Saxony’s four car companies: Audi, DKW, Horch, and Wanderer. But it was still better to use four circles than to squish all those names onto one badge.
Car logos Click here to view all logos If you want to know all about car company logos and names, you’ve come to the right place! The history of car logos can sometimes be really fascinating, and you’ll learn about that here. If you want to view a page full of various car logos, just click here. Or, if searching for a particular company, use the search box at the side, or scroll to find the name in the nav bar. Click here to view all logos
Merc’s logo is a bold statement of intent, not some romantic ideal or a wild beast ready to mess someone up. The three-pointed star simply represents the brand’s domination of the land, the sea, and the air. How incredibly German.
The Alfa Romeo logo is arguably the best badge in the automotive business. It’s elegant, sleek and filled with mystery. Until now, that is… You see, the red cross on the left is the symbol of Milan, while on the right, you’ll see a dragon/snake eating a man. The meaning behind that is quite convoluted, so here’s the ‘simple’ explanation: an important guy in Milan called Otone Visconti fought against a Saracen knight and killed him. He then took the symbols on the Saracen’s shield back to Milan, which is why it’s made its way onto the Alfa badge. While it looks like the snake/dragon is eating a man, the official line from Alfa is that the man is actually emerging from the beast’s mouth, a purified, new man. The more you know…