car brand with 4 rings

car brand with 4 rings

Car Brand With 4 Rings

In 1964, Volkswagen acquired a 50% holding in the business, which included the new factory in Ingolstadt, the DKW and Audi brands along with the rights to the new engine design which had been funded by Daimler-Benz, who in return retained the dormant Horch trademark and the Düsseldorf factory which became a Mercedes-Benz van assembly plant. Eighteen months later, Volkswagen bought complete control of Ingolstadt, and by 1966 were using the spare capacity of the Ingolstadt plant to assemble an additional 60,000 Volkswagen Beetles per year. Two-stroke engines became less popular during the 1960s as customers were more attracted to the smoother four-stroke engines. In September 1965, the DKW F102 was fitted with a four-stroke engine and a facelift for the car’s front and rear. Volkswagen dumped the DKW brand because of its associations with two-stroke technology, and having classified the model internally as the F103, sold it simply as the “Audi.” Later developments of the model were named after their horsepower ratings and sold as the Audi 60, 75, 80, and Super 90, selling until 1972. Initially, Volkswagen was hostile to the idea of Auto Union as a standalone entity producing its own models having acquired the company merely to boost its own production capacity through the Ingolstadt assembly plant – to the point where Volkswagen executives ordered that the Auto Union name and flags bearing the four rings were removed from the factory buildings. Then VW chief Heinz Nordhoff explicitly forbade Auto Union from any further product development. Fearing that the Volkswagen had no long term ambition for the Audi brand, Auto Union engineers under the leadership of Ludwig Kraus developed the first Audi 100 in secret, without Nordhoff’s knowledge. When presented with a finished prototype, Nordhoff was so impressed he authorised the car for production, which when launched in 1968, went on to be a huge success. With this, the resurrection of the Audi brand was now complete, this being followed by the first generation Audi 80 in 1972, which would in turn provide a template for VW’s new front-wheel-drive water-cooled range which debuted from the mid-1970s onward.
car brand with 4 rings 1

Car Brand With 4 Rings

Following August Horch’s departure from Horch-Werke AG in 1909, he set up another factory which was likewise to manufacture automobiles. As Horch was not allowed to use his own name for this second company, he took the Latin translation of his name, which means “hark!”, “listen!”, and gave his new Zwickau-based company the name Audi. In 1910, the first new cars with the brand name Audi appeared on the market. They earned particular acclaim for an unparalleled string of victories between 1912 and 1914 in the International Austrian Alpine Run, generally acknowledged to be the most difficult long-distance race in the world. After the First World War, Audi distinguished itself by becoming the first brand to position the steering wheel of its production cars on the left and to move the gear lever to the centre of the car. This resulted in much easier operation. 1923 was the year in which Audi’s first six-cylinder model made its appearance. This car had an oil-wetted air cleaner, at that time definitely the exception. It was years before the air cleaner became a standard feature on all cars. This Audi also boasted one of the first hydraulic four-wheel brake systems to be used in Germany, designed and built by the company itself. In 1927, chief designer Heinrich Schuh brought the first Audi eight-cylinder model, known as the “Imperator”, onto the market. Unfortunately, this imposing car made its appearance too late: the deluxe car market was suffering a rapid decline in fortunes. The company was purchased in 1928 by J
car brand with 4 rings 2

Car Brand With 4 Rings

The original “Audi” script, with the distinctive slanted tails on the “A” and “d” was created for the historic Audi company in 1920 by the famous graphic designer Lucian Bernhard, and was resurrected when Volkswagen revived the brand in 1965. Following the demise of NSU in 1977, less prominence was given to the four rings, in preference to the “Audi” script encased within a black (later red) ellipse, and was commonly displayed next to the Volkswagen roundel when the two brands shared a dealer network under the V.A.G banner. The ellipse (known as the Audi Oval) was phased out after 1994, when Audi formed its own independent dealer network, and prominence was given back to the four rings – at the same time Audi Sans (a derivative of Univers) was adopted as the font for all marketing materials, corporate communications and was also used in the vehicles themselves.
car brand with 4 rings 3

Car Brand With 4 Rings

YouTubeTamDoz By Chris Perkins Feb 17, 2017 Ever wonder about the meaning behind Audi’s four linked rings? Wonder no more, because Audi put together a video explaining the logo’s origin story. The four rings represent four different automakers that merged in 1932 to create what was then called the Auto Union. The oldest of these automakers, Horch, was founded in 1899 by German engineer August Horch. Soon after, Mr. Horch left his namesake company to form a new automaker, Audi, which also got a ring in the logo. Side note: “Horch” is very close to the German word for “listen;” “Audi” is the Latin translation of the verb. Advertisement – Continue Reading Below The remaining two companies are Wanderer, which was founded in 1911, and DKW, a steam-engine manufacturer founded in 1916 that began building cars in 1928.So, that covers how four old German automakers became Auto Union, but how did Auto Union become, simply, Audi? That’s a bit more complex.After World War II, Auto Union produced cars, motorcycles, and vans, but hit financial and labor problems in the mid-1950s. Auto Union was bought by Daimler-Benz in 1958, encountered more financial troubles, and was sold to Volkswagen in 1964.Shortly after the VW takeover, Auto Union began selling cars under the Audi name. In 1969, it acquired another carmaker, NSU. The company then became Audi NSU Auto Union AG, an unwieldy name it went by until 1985, when it was condensed to Audi AG.So, there’s the abridged version of it. One can’t help but wonder, though, what life would be like if one of the other brands survived instead of Audi. Would you buy a Horch? via Digg Advertisement – Continue Reading Below
car brand with 4 rings 4

Car Brand With 4 Rings

YouTubeTamDoz By Chris Perkins Feb 17, 2017 Ever wonder about the meaning behind Audi’s four linked rings? Wonder no more, because Audi put together a video explaining the logo’s origin story. The four rings represent four different automakers that merged in 1932 to create what was then called the Auto Union. The oldest of these automakers, Horch, was founded in 1899 by German engineer August Horch. Soon after, Mr. Horch left his namesake company to form a new automaker, Audi, which also got a ring in the logo. Side note: “Horch” is very close to the German word for “listen;” “Audi” is the Latin translation of the verb. Advertisement – Continue Reading Below The remaining two companies are Wanderer, which was founded in 1911, and DKW, a steam-engine manufacturer founded in 1916 that began building cars in 1928.So, that covers how four old German automakers became Auto Union, but how did Auto Union become, simply, Audi? That’s a bit more complex.After World War II, Auto Union produced cars, motorcycles, and vans, but hit financial and labor problems in the mid-1950s. Auto Union was bought by Daimler-Benz in 1958, encountered more financial troubles, and was sold to Volkswagen in 1964.Shortly after the VW takeover, Auto Union began selling cars under the Audi name. In 1969, it acquired another carmaker, NSU. The company then became Audi NSU Auto Union AG, an unwieldy name it went by until 1985, when it was condensed to Audi AG.So, there’s the abridged version of it. One can’t help but wonder, though, what life would be like if one of the other brands survived instead of Audi. Would you buy a Horch? via Digg
car brand with 4 rings 5

Car Brand With 4 Rings

Ever wonder about the meaning behind Audi’s four linked rings? Wonder no more, because Audi put together a video explaining the logo’s origin story. The four rings represent four different automakers that merged in 1932 to create what was then called the Auto Union. The oldest of these automakers, Horch, was founded in 1899 by German engineer August Horch. Soon after, Mr. Horch left his namesake company to form a new automaker, Audi, which also got a ring in the logo. Side note: “Horch” is very close to the German word for “listen;” “Audi” is the Latin translation of the verb. Advertisement – Continue Reading Below The remaining two companies are Wanderer, which was founded in 1911, and DKW, a steam-engine manufacturer founded in 1916 that began building cars in 1928.So, that covers how four old German automakers became Auto Union, but how did Auto Union become, simply, Audi? That’s a bit more complex.After World War II, Auto Union produced cars, motorcycles, and vans, but hit financial and labor problems in the mid-1950s. Auto Union was bought by Daimler-Benz in 1958, encountered more financial troubles, and was sold to Volkswagen in 1964.Shortly after the VW takeover, Auto Union began selling cars under the Audi name. In 1969, it acquired another carmaker, NSU. The company then became Audi NSU Auto Union AG, an unwieldy name it went by until 1985, when it was condensed to Audi AG.So, there’s the abridged version of it. One can’t help but wonder, though, what life would be like if one of the other brands survived instead of Audi. Would you buy a Horch? via Digg

Car Brand With 4 Rings

Car Brand With 4 Rings

Published on Jun 7, 2017 | Under Car | By michael ellis
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