acura car logo

acura car logo

Acura Car Logo

mlebauer “In the imaginative and diverse world of automotive logos, Honda’s isn’t the most unique.” Exactly. It’s actually one of the worst most boring logos around. Every company that uses its first letter for a logo shows lack of imagination. eSpokane I read in an article once that the Honda logo represented a cross-section of a girder. Soichiro Honda was an industrialist and appreciated the “H” as a sign of strength and also his initial. Some call it boring, but I respect automakers that don’t completely change their logo every few years. Dexter Ford Judging by this story, you have no idea of how the Acura logo actually came to be. I do–I was working in the creative department of Ketchum Advertising, Acura’s ad agency, when it happened. First, there was no graphic Acura logo until 1990, when the NSX was introduced. Look at pre-1990 Legends and Integras, and you’ll see that there was just the ACURA typescript. The powers that be decided that the NSX, and thus all of Acura, needed a real logo, as in MB, BMW, etc., to compete in the luxury world. The original idea was, as you might expect, to use an A of some kind, and then the caliper concept came in later, more as a justification of the A than as an original theme. The original logo had no crossbar between the two halves of the A. Pre-production NSX nose badges were made this way, and the original photos of the NSX, for the ads and brochures, had the no-crossbar badge. Then somebody, at the last minute, showed the badge to aging Soichiro Honda. He had been led to believe that the Acura logo was a “stylized H”–he had never really agreed to using an A for Acura, which was a US and Canada brand only. “It does not look like an ‘H’ to me”, he said. Minions scrambled, the logo was hastily redesigned with the crossbar, so make it look “more like an H”, and the photos of the NSX had to be retouched, to put the little crossbar in there before the big, hardcover original NSX brochure/book could be printed.
acura car logo 1

Acura Car Logo

Judging by this story, you have no idea of how the Acura logo actually came to be. I do–I was working in the creative department of Ketchum Advertising, Acura’s ad agency, when it happened. First, there was no graphic Acura logo until 1990, when the NSX was introduced. Look at pre-1990 Legends and Integras, and you’ll see that there was just the ACURA typescript. The powers that be decided that the NSX, and thus all of Acura, needed a real logo, as in MB, BMW, etc., to compete in the luxury world. The original idea was, as you might expect, to use an A of some kind, and then the caliper concept came in later, more as a justification of the A than as an original theme. The original logo had no crossbar between the two halves of the A. Pre-production NSX nose badges were made this way, and the original photos of the NSX, for the ads and brochures, had the no-crossbar badge. Then somebody, at the last minute, showed the badge to aging Soichiro Honda. He had been led to believe that the Acura logo was a “stylized H”–he had never really agreed to using an A for Acura, which was a US and Canada brand only. “It does not look like an ‘H’ to me”, he said. Minions scrambled, the logo was hastily redesigned with the crossbar, so make it look “more like an H”, and the photos of the NSX had to be retouched, to put the little crossbar in there before the big, hardcover original NSX brochure/book could be printed.
acura car logo 2

Acura Car Logo

TrueCar is an independent service provider that improves the car buying experience by collecting, analyzing, and presenting vehicle data from multiple sources. Although TrueCar provides new car pricing information and other data with respect to most vehicles on the market, TrueCar remains independent and is not affiliated with, sponsored by, or endorsed by Acura. All use of Acura’s trademarks, brands, and logos, including all Acura marks displayed here, is purely referential, and such marks are the property of Acura. TrueCar makes no claim of ownership in such marks, and no claim of affiliation with Acura. TrueCar provides information about Acura car prices, but does not sell cars, automobile parts, or automobile repair services.
acura car logo 3

Acura Car Logo

Acura The Acura logo plays with our minds a little. Most observers think the logo is a stylized letter A, for Acura, just like Honda’s logo is a stylized H for Honda. But according to Honda (Acura’s parent company), the image is a caliper, a design instrument used for measuring thickness.
acura car logo 4

Acura Car Logo

The three Acura-powered prototypes debuted at the 2007 12 Hours of Sebring, which was the opening round of the ALMS season, and were successful in their debut. Andretti Green’s Acura took second place overall and first in the LMP2 class, while Fernández Racing took third overall, and Highcroft sixth, beating a series of established Porsche teams in their class. At the same time, Acura began development of their own chassis by heavily modifying their purchased Courage chassis. The cars now have been so radically changed from their original orientation that they are now named Acura ARX-01a. Acura will introduce evolved B-spec cars in the 2008 season, with Gil de Ferran launching a fourth Acura team in the ALMS.
acura car logo 5

Acura Car Logo

How Did Honda Get Its Name? The Honda Motor Company gets its name from its founder, Soichiro Honda, whose name means “one from the base of the fields” in Japanese. He started working as a mechanic tuning race cars and eventually started a piston rings company, briefly attending engineering school to obtain a piston contract with Toyota. After developing an automated production process that could employ unskilled workers, Soichiro Honda eventually began building motorbikes and founded an automotive brand in 1948. The Unchanging Honda Logo At first, advertisements for Honda’s products only featured a text-based logo of the company’s name—the stocky, Roman-styled red font in all bolded capital letters still used today (in Japan the “H” is sometimes slightly bigger than the rest of the letters). When Honda began producing automobiles at the beginning of the 1970s—with the introduction of the T360 in 1963 and the Civic a decade later—a large “H” appeared as the brand’s badge. It’s remains largely unchanged 50 years after it appeared on the blue hood of the T360. Little is actually known about the ideas behind the Honda “H” logo, but certain observations can be made. Despite being a Japanese company, the simple text-based image has the characteristics of a western logo. The elegance of eastern calligraphy is discarded for a Latin alphabet in rigid typeface. Clearly, the company wanted to have some foreign appeal. We do know that Honda wanted its logo to reflect trustworthiness, reliability, and durability—and the wide/thick lettering reflects that. The “H” is broader at the top and narrower at the bottom, as if its arms are raised toward the sky—a fitting stance considering the company’s belief in reaching for one’s dreams (the official motto being “The Power of Dreams”). The official logo colors are silver, red, and black—elegance (silver), passion (red), and sophistication (black). For almost 50 years, the Honda emblem has remained simple, unique, and identifiable. NEXT: But what about the Acura logo?
acura car logo 6

Acura Car Logo

The Acura logo was marketed in such a way that people can instantly associate the Acura brand to that of luxury and high quality performance. When Acura was made available to the United States and Canada, they only had on e thing in mind and that is to continuously produce luxury cars that people can feel proud that they own such a unit. But aside from luxurious look, they also bank on luxury performance that Acura cars have been widely known for. This is the reason why the Acura cars became one of the most popular and best selling luxury cars sold on the US.
acura car logo 7

Acura Car Logo

In 1990, five years after the debut of the Legend and Integra, Acura introduced the NSX, a midship V6 powered, rear-wheel-drive sports car. The NSX, an acronym for “New Sports eXperimental”, was billed as the first Japanese car capable of competing with Ferrari and Porsche. This vehicle served as an “image car” for both the Honda and Acura brands, heralding the introduction of Honda’s VTEC technology. The NSX was the world’s first all-aluminum production car, and was also marketed and viewed by some as the “Everyday Supercar” thanks in part to its ease of use, quality and reliability, traits that were unheard of in the supercar segment at the time. With the release of the NSX, Acura introduced the “A-badge”, a stylized pair of calipers—a tool used for exacting measurements to imply that Acura vehicles are built to precise and demanding standards.
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While many point out that the Acura logo looks like the letter “A,” even bearing similarities to the “H” of its parent company Honda, the Acura badge symbol is actually an upright pair of calipers enclosed in an oval. The calipers—a tool used for pinpointing exact, detailed measurements—are colored white in Acura’s logo, showing integrity, purity, and perfection. This is the perfect image for a company that has built a reputation of precision, perfection, and accuracy.

Published on Jul 19, 2017 | Under Car | By michael ellis
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